Apple has officially launched the iPhone 17 lineup, headlined by the all-new iPhone 17 Pro and iPhone 17 Pro Max. With a redesigned unibody chassis, powerful A19 Pro chip, advanced camera system, and pro-level video features, the new Pro models push iPhone performance and creativity to the next level. Here’s a complete breakdown of everything announced at the event.
iPhone 17 Pro: The Most Advanced iPhone Yet
The iPhone 17 Pro introduces a new design and major hardware improvements. Apple calls it the “most advanced iPhone ever,” and the feature list shows why.
New Unibody Aluminum Design
For the first time, the iPhone features a forged aerospace-grade aluminum unibody. This design makes the phone lighter, stronger, and more thermally efficient than the titanium used in earlier models. The unibody construction also enables Apple to include the largest battery ever in a Pro iPhone.
Vapor Chamber Thermal System
A major highlight is the Apple-designed vapor chamber, which uses de-ionized water sealed inside the chassis to quickly move heat away from key components. This system allows higher sustained performance, especially useful for gaming and pro apps. Apple claims the iPhone 17 Pro delivers up to 40% better sustained performance compared to the iPhone 16 Pro.
A19 Pro Chip
Powering the Pro models is the A19 Pro processor, a 6-core CPU and 6-core GPU with a Neural Accelerator integrated into every GPU core. The chip also has a larger cache and more memory than its predecessor, the A18 Pro, supporting on-device AI workloads and console-class graphics.
Stronger Ceramic Shield 2 Glass
The front glass now uses Ceramic Shield 2, which Apple says has three times better scratch resistance. The back has also been upgraded — instead of traditional glass, it now features Ceramic Shield, making it four times more resistant to cracks.
Camera Upgrades: All 48MP System
Apple upgraded every rear camera on the iPhone 17 Pro to 48MP Fusion sensors. The telephoto camera introduces the longest optical-quality zoom ever on iPhone, offering 4x at 100mm and 8x at 200mm, thanks to an all-new tetraprism lens and improved 3D sensor-shift stabilization. The front camera is now 18MP with Center Stage, providing sharper selfies and video calls.
Pro Video for Filmmakers
The iPhone 17 Pro doubles down on professional video workflows. It supports ProRes RAW capture, Dolby Vision HDR, 4K120 recording, ProRes Log, and ACES color standards. For the first time, iPhone also supports Genlock for frame-accurate synchronization in multi-camera shoots. Third-party tools like Final Cut Camera and Blackmagic Camera already support these features, and Apple filmed parts of the keynote entirely on iPhone 17 Pro.
Colors and Pricing
The iPhone 17 Pro comes in three anodized finishes: Refined Silver, Deep Blue, and Cosmic Orange.
- Price: Starts at $1,099 (256GB base storage).
- Availability: Pre-orders open this Friday, with shipping from September 19, 2025.
iPhone 17 Pro Max: Bigger Battery and 2TB Storage
The iPhone 17 Pro Max shares all the features of the Pro model but adds two important differences:
- Largest Battery Ever in iPhone: Thanks to the unibody design and larger chassis, the Pro Max achieves the best battery life Apple has ever offered.
- Up to 2TB Storage: For the first time, users can choose a 2TB configuration, ideal for creators who capture high-resolution video and RAW photos.
While Apple did not confirm the starting price during the event transcript, availability matches the Pro: pre-orders begin Friday, with delivery from September 19, 2025.
iPhone 17 and iPhone Air
Beyond the Pro models, Apple also refreshed the standard lineup.
- iPhone 17: Priced at $799, with a new 256GB base storage option.
- iPhone Air: Starts at $999, continuing to serve as a balance between the standard and Pro models.
- Lineup Starter: The range begins with the iPhone 16e, available from $599.
Accessories: New Cases and Straps
Apple introduced several accessories for the iPhone 17 family:
- TechWoven Case: Made from woven textiles with a protective coating for durability.
- Crossbody Strap: Pairs with TechWoven and Silicone Cases for hands-free carrying.
- Clear and Silicone Cases: Updated with new color options and improved button design.
Professional Tools and Ecosystem Updates
The event highlighted new ecosystem improvements for creators:
- ProRes RAW APIs let third-party apps like Final Cut Camera and Blackmagic Camera capture directly in RAW.
- Blackmagic Camera ProDock adds Genlock support, enabling advanced filming techniques like multi-camera synchronization and bullet-time effects.
- The A19 Pro chip ensures smooth performance even for demanding tasks like on-device AI, high-frame-rate gaming, and video editing.
Pricing and Trade-In Offers
- iPhone 17 Pro: From $1,099 (256GB).
- iPhone 17: From $799.
- iPhone Air: From $999.
- iPhone 16e: From $599.
- iPhone 17 Pro Max: $1199.
Apple also offers up to $1,100 off when trading in an iPhone 13 Pro or newer in any condition.
Release Dates
- Pre-orders: Begin this Friday.
- Availability: All models launch on September 19, 2025.
Final Thoughts
With the iPhone 17 Pro series, Apple focuses on performance, durability, and professional workflows. The unibody aluminum design, vapor chamber cooling, and A19 Pro chip make the device more powerful than ever, while the all-48MP camera system and new Pro video formats push it into professional filmmaking territory.
For most buyers, the standard iPhone 17 offers solid upgrades with more storage at the same $799 price. For professionals and enthusiasts, the iPhone 17 Pro and Pro Max are Apple’s most compelling smartphones to date.
For complete details – Apple