Apple is expected to unveil the iPhone 17 lineup at its September 9 Apple-centric event, including a new ultra-thin “Air” model as well as camera upgrades, fast display and efficiency improvements – but some features are not yet confirmed
Event and Lineup
Apple has confirmed that the iPhone-centric event will be on September 9, 2025 (10 a.m. PT), with 4 models expected this year: iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a new design iPhone 17 Air that could replace the Plush model. Pre-orders will start on September 12, and a retail launch will take place around September 19.
Display and Design
The screen sizes of the Pro and Pro Max models are expected to remain the same: 6.3-inch (Pro) and 6.9-inch (Pro Max), this time the iPhone 17 model will have a 120Hz ProMotion display, but these are just rumors.
Design leaks reveal a new look aluminium-glass two-tone back, new bigger horizontal camera bump design and a new colour option in the form of an orange variant. Apple has been testing a new tough, anti-reflective display layer but it is not yet confirmed if it will launch this year.
Camera and videos
Biggest feature: The three rear sensors of the Pro models will now be 48MP, including a new 48MP telephoto sensor. Optical zoom can be 3.5x for portraits and the Pro Max will have 8x optical zoom.
The front camera is now expected to be 24MP on all models, which will give a sharper image and 2x crop. The Pro models can also come with 8K video recording, dual-video mode and variable-aperture wide lens – but this is not yet officially confirmed.
Performance, Battery and Charging
The Pro model is going to get the A19 Pro chip, which will give a good boost in performance, along with this time the RAM can be increased up to 12GB. There are also some rumors that the Pro models will get vapor-chamber cooling to further improve cooling.
Battery capacity is also expected to increase, especially in the Pro Max model, which could go up to 5000mAh. New feature Reverse charging (up to 7.5W for accessories) is being tested, and third-party wireless charging speed could increase to 25W due to Qi2.2 support.
According to pricing rumors, the Pro lineup could be $50 more expensive in the U.S. this time, but Apple will solve this problem by changing the storage options.
India pricing is not clear yet, but according to recent reports, the estimated price could be:
iPhone 17 (base model): ~₹79,990
iPhone 17 Pro: ~₹1,24,990
iPhone 17 Pro Max: ₹1,59,990–₹1,64,990
iPhone 17 Air: ~₹99,990
Summary
The iPhone 17 Pro Max is shaping up to be Apple’s biggest upgrade yet. From the redesigned horizontal camera bump and 48MP camera upgrades to the powerful A19 Pro chip, longer battery life with 5000mAh capacity, and new features like reverse wireless charging, this device could steal the spotlight at the Apple September event. Many rumors suggest Apple may even introduce an iPhone 17 Air alongside the Pro Max, making the iPhone 17 launch date one of the most awaited in years. Compared to the iPhone 16 Pro Max, the iPhone 17 truly feels like an ‘Awe Dropping’ upgrade.